Part 2: Individuality for the business owner in an industry fueled by trends | Virginia Wedding Calligraphy
The tale of a business owner.
When you're a business owner in the wedding industry, you're bombarded with trends constantly. It's so easy to get caught up in the colors of the year, the rose-gold trend, or the floral water color trend. These are great, fun trends. But, I want to be clear: following trends does not guarantee success.
I am embarrassed to admit this: I almost didn't follow this advice. I almost let myself succumb to the trends of the day. I was writing the descriptions and text for my website and I found myself using a billion exclamation points, saying "yay" and "cute" and "hooray" all over the place. I was writing my site as if I were a whole different person. Don't get me wrong, I get excited, and I use those words, but I was taking that small part of myself and amplifying it a thousand times.
Then the bubbly, rose-gold ball dropped and broke into a glittery mess.
One day, I thought for a brief moment "I need to buy more pink clothes" - I should have slapped myself right then and there. I am not a pink-wearing gal. Why was I changing myself to fit the trends!? I can still design for pink-loving clients. I can still make a classic bride happy with her invitation suite. That does not mean I need to conform to what I think she'll like in clothing choices.
In that moment, I took a good, hard look at my site, the work I was creating, and how I was portraying myself. I decided, without a doubt, that I needed to be more authentic to myself. And, in that way, I am being my best self for my client. I re-did my website content, I changed a lot of imagery and text. And, suddenly, I felt so free! My creative energy was back. Oh, it felt so sweet.
I love my bubbly, pink-loving, glitter-tossing clients. Pretending to be like them is doing them a disservice.
I am not going back to those days of "Hooray!" I can serve my classic couples, rustic couples, glitter-throwing couples and alternative couples so much better because I stopped devoting so much energy to the front of bubbliness and started allowing myself to be myself.
We can all heed this advice.
One of my beautiful and talented photography friends has this beautiful, light and airy style. As bold, dramatically lit photography becomes more popular, she should not change to fit the trend.
- Pretending to be something you are not, no matter how trendy it is, will exhaust you.
- Being inauthentic means you are not giving your best work.
- Following trends you don't like means that you will attract clients who admire those trends - clients that aren't right for you.
- If you like a trend, go for it, but don't let anyone else tell you that you have to. Trends do not lead to success.