Letterlyn by Evelyn Cunningham

Letterlyn Blog

Part 1: Individuality for the couple in an industry fueled by trends and tradition.

 My husband and I on our wedding day. Isn't he tall and handsome!?  Photo by  Annamarie Akins Photography  | Bouquet by  Dear Sweetheart Events  | Venue  The Woman's Club of Portsmouth

My husband and I on our wedding day. Isn't he tall and handsome!?

Photo by Annamarie Akins Photography | Bouquet by Dear Sweetheart Events | Venue The Woman's Club of Portsmouth

More and more, this one value is becoming a cornerstone of my business mores so than the others. That is individuality. Operating from the point of view of maintaining individuality is so critical in an industry, a world marked by sameness.

Sameness is often a temptation. Everyone tells you to do something one way, everyone you admire is doing it that same way. Should you do it?

The tale of a bride.

When Dakota and I were married, I had NO ideas about what I wanted for our wedding. When I came up with ideas, I was often given other suggestions by people I love and admire: your stationery needs to be more this, you need to have more people, you need to have an evening wedding...

Our wedding was beautiful, it was more than I could have ever dreamed. Looking back, I wish I had not succumb to sameness. Our wedding might have looked very different if Dakota and I had stuck to our guns. I probably would not have worn white, we probably would not have had a champagne toast. We probably wouldn't have served cupcakes.

Don't listen to all those people who know what's right.

When friends and relatives get married, I often advise them: don't let anyone tell you what the right thing is. My etiquette guide that so many people use to help them make decisions: you can shred it if you want would like.  Address your envelopes to Lisa and Charles, to Uncle Chris, however you see fit. Wear black, don't wear shoes, get married at 11:30 in the evening in your backyard with a telescope and no plans for a dance party.

But this pendulum swings in the other direction, too. If you want a classic, white dress with a sweetheart neckline and a big beautiful bouquet: do it. If you want classic white linens and gold flatware, get it. If you really love the great classic wedding beauty, don't let anyone tell you you have to do something differently.

Stick to your guns, ladies and gentlemen. It's your life, your wedding.

Hey friends! Come back to the blog tomorrow for this same topic geared toward wedding-industry creatives!